Legacy systems are holding many financial institutions back from achieving digital transformation. Tntra’s Salesforce expertise helps these organizations transition smoothly to Salesforce, streamlining operations, improving customer experiences, and ensuring scalability. From strategy development to ongoing support, Tntra provides comprehensive services to modernize legacy systems, helping financial institutions stay competitive in a digital-first world. Continue reading to learn more.

Rapid development and a string of acquisitions of local advising firms with similar goals soon revealed the shortcomings of United Capital’s in-house CRM system, prompting the company to reevaluate its technology. Following a thorough investigation, Duran and his team decided on Salesforce as the main technology platform due to its scalability and ease of customisation to accommodate different offices’ distinct requirements. “It allowed us to expand not only in size but also in capabilities,” Platform Head Mike Capelle remarked. 

All 82 offices are now supported on a single primary, on-premises server, simplifying the onboarding process, data migration, office-to-office communication, and systems integration. Advisors work together via Chatter, exchanging concepts and methods for assisting clients. “Every employee is on Chatter,” says Capelle. “It keeps all of our offices connected throughout the day and helps us shrink the company.” In the end, efficiency frees up more time for United Capital advisers to engage with their customers, which is what they care about most.

In order for advisers to offer more individualized financial planning and counseling, the United Capital team created a special system using Salesforce to learn about its clients’ financial mindsets. In order to determine their financial thinking, potential customers first complete an online test that is connected to an app developed with Salesforce Platform. More than 43,000 prospective customers took the Money Mind® analyser over a two-year period, which allowed United Capital and the clients to better understand their emotional connection to money. Advisors may use Marketing Cloud to create more timely and relevant communications for their clients and prospects.

Salesforce and Its Growing Demand 

According to Statista, more than 50% of businesses cited enhancing security and boosting productivity as the main reasons for updating their legacy data and apps in 2023.

Salesforce CRM users often experience a 35 percent improvement in customer satisfaction, an 18.4 percent rise in revenue, and a 38 percent speedup in decision-making. Although those are excellent “big picture” stats, the numbers are as striking when examined in further detail.

How Tntra Helps Financial Institutions with Salesforce

With the fast pace of change in the world of financial services, staying at the curve is no longer a matter of competitive advantage but rather necessity. Many financial institutions stay locked into antiquated legacy systems and inflexible structures that are slow, inefficient, and costly to maintain. Such legacy systems often hobble agility and make it more cumbersome to respond to the demands of a digital-first world. What is now needed is Salesforce for financial institutions – a powerful, cloud-based platform that can transform the very way financial institutions interact with customers, operate, and innovate. 

It definitely is not a flip of a switch to modernize legacy systems with Salesforce, though. This requires a strategic, well-thought-out approach, and at this point that is where Tntra’s expertise in Salesforce steps in.

Overcoming the Legacy System Challenge

Legacy systems existing in financial institutions are difficult to integrate, flexible, and scalable. These can be developed decades ago, not really connecting with something now in the modern technological world or fully responding to the fast-pace rhythm of digital transformation. Financial organizations need to adapt to the rising demands of customers, as well as be able to increase responsiveness to pressure from the regulatory environment, in order to compete effectively.

Salesforce modernization solutions – from CRM to advanced analytics and automation-is designed to enable banks and other financial institutions to streamline their operations, deliver personalized services, and gain insights into their own business performance. Migrating to Salesforce from some legacy system, however, is hardly a small potatoes exercise; it calls for a rethink of business processes, reconfiguring the architecture of data, and smooth integration with what exists already.

How Tntra Delivers

That is where Tntra’s deep expertise in Salesforce software product engineering solutions would come into play. Tntra specializes in guiding financial institutions through every phase of the transformation journey – be it strategy or planning, when no hassle implementation for transitioning organizations from their legacy systems seamlessly to Salesforce takes place.

Tntra salesforce expertise for finance detects the business goals that the client wants to achieve with or without the system and comes up with a clear, tailored roadmap with the client on what should be migrated into Salesforce, keeping in line with an institution’s long-term vision.

  • Custom Solutions for Finance: Banks need support to be able to provide services across a spectrum of regulatory compliance, complex financial products, and more. Tntra’s Salesforce experts create and deliver custom solutions designed to meet those very specific needs to ensure maximum functionality and compliance.
  • Seamless Integration: Legacy systems never work really well on the current platforms. Tntra ensures data migration and integration without any downtime and preservation of critical information while switching on to Salesforce.
  • Ongoing Support and Optimization: After implementation, Tntra continues to support the financial institutions in the changing capabilities of Salesforce that are becoming increasingly digital.

Conclusion

Upgrading the existing system with Salesforce consulting services is not an evolutionary process in terms of technology alone; rather, it is a journey toward efficiency, experience, and growth. With the services of Tntra and its Salesforce expertise, financial institutions can make transitions smoothly, unlock opportunities, and future-proof their operations.

Tntra, a leading software product engineering company, offers complete Salesforce solutions to help financial institutions modernize their legacy systems. 

Get your free consultation for modernization today! Contact us now.